The relationship between form and purpose—How and Why—is symbiotic. But despite this link, Why is usually neglected, because How is more easily framed. It is easier to recognize failures of technique than those of…purpose, and simpler to ask “How do I paint this tree?” than to answer “Why does this painting need a tree in it?” The How question is about a task, while the Why question regards the objective of the work. If an artist or designer understands the objective, he can move in the right direction, even if there are missteps along the way. But if those objectives are left unaddressed, he may find himself chasing his own tail, even if the craft of the final work is extraordinary.

Frank Chimero, The Shape of design

Chimero expresses artists usually forget to ask the “Why” question. Chimero thinks we commonly stress the technical side of art more than its conceptual side. The “Why” question, of course, addresses the purpose of creating and imagining things. However, the answer to the “Why” question does not guarantee a move in the right direction. In the same fashion, the answer to the “Why” question tells us nothing about Desire. The answer to the “Why” question, therefore, must pass through a moral filter (Is the “Because” right or wrong?). Otherwise, all the “Becauses” are right.

We should then see all creation and imagination through a moral lens. We are, after all, rational beings with consciences. That is, we are meant to see and experience things while making decisions based on what we believe is right or wrong. Our conscience, certainly, should not die when we are creating or imagining. Otherwise, we “fornicate even with [our] eyes, as (we create and look at) art (that) exposes in a representation things which should not be seen” (Gregory of Nyssa, Homilies on Ecclesiastes 322,16-324,3). We have, in other words, eyes to see and eyes to “see.” The former kind of perception receives visual sensations. The latter kind of perception, on the other hand, is more introspective, reflective, and spiritual. Therefore, we should remember experiencing creation and imagination from a moral starting point reflects how we see reality and how our minds naturally function as human beings. A higher “cause,” nonetheless, must inform and validate our “Becauses.”